People Do Judge a Website by its Cover
Do you ever remember the last time you walked into a place of business and felt uncomfortable? Well I do, and the results were as expected. I politely browsed around the store trying not to offend the employees, or possible owners and left A.S.A.P.
On the other hand. Have you walked into a store where the representatives were well dressed, groomed and pleasant? Me too. The experience was as expected, and I felt as though I could trust them.
Now, compare that experience whilst searching for a product online. During a search you clicked on a result indicating the product your looking for at a great price. After clicking, your presented with a website that implements very old design standards such as huge horizontal rules, animated gifs, blinking text, banner ads and tons of “Click Here to Win a FREE…!” links.
The overwhelming feeling that you’re about to be duped, swindled or scammed washes over and you’re instantly hesitant to engage in any sort of transaction with this business that involves your personal information.
People judge companies by their websites not because they’re bad people but because its the easiest and fastest interaction to your business available to them. Your place of business may provide your walk-in customers with wonderful experiences but if the website design and overall user experience is sub-par it’ll cost you more revenue than you may realize.
Your website’s user interfaces defines your brand’s personality. Plain and simple; to your users bad website design = bad business. In contrast good design and thoughtfully crafted user experiences breeds confidence, comfort, and reassurance that your users will visit you again.
Keep these things in mind when you are creating your own E-Commerce or other site.